Corporate Head - Digital Marketing - Healthcare

Our client is a leading low-cost healthcare, provider of high-quality accessible care across their 20 facilities in India and abroad. The company operates with a vision that seeks to bring the best in medical science to every person who needs it, using the latest in technology. The company has a vision of incorporating information technology into the core of their operations as a delivery too to make cutting-edge healthcare accessible to everyone from anywhere.

They are seeking to hire a Head of Digital Marketing at a corporate level, who will report to the Chief Operating Officerand be a key participant in this initiative.

The Role :

You will lead the development of a seamless customer engagement experience that holds their patients- hands through every step of their healthcare journey. They are India's most trusted healthcare brand, rooted in decades of experience running world class hospitals. To actualize their vision they will build powerful yet simple digital tools for patients and utilize the latest omni-channel communication technologies to drive digital revenues.

You will push the brand through multiple digital communication channels to maximize reach across key audiences. You will build a team that includes subject experts in UX/UI, SEO, SEM and webpage development that will maintain their web assets.

You will build Content and Social Media teams to develop core content and strategies to drive engagement among patients seeking healthcare advice online. The team will work with multiple clinical departments, exercise synergies across on-ground marketing efforts, develop content, run social media campaigns, and engage with our patients across multiple social media outlets.

Your Profile

Minimum Qualifications

- Minimum 10-12 years- of experience with digital marketing and business development, preferably in a technology startup

- Experience in driving rapid growth and working in agile teams

- Excellent project management and team building skills

- Very solid technology background with an analytical mindset and comfortable with numbers

- Experience with CRM integrations and customer life cycle management

Experience Profile

- Prior responsibility for driving digital marketing campaigns, generating leads, acquiring new users through SEO, SEM, SMM, Website, Portal and App.

- Thorough understanding of major ad platforms & ability to predict future trends and developments in digital marketing

- Experience in marketing analytics, managing attribution and data driven marketing strategies

- Proven experience in building and scaling customer database architecture and platform technologies to maximize revenue throughout the patient journey.

- Experience in Conversion Optimization, A-B/ MVT Testing, Web design, User experience, Consumer Research, Online marketing, Web Merchandising, Campaign management, e-Commerce, Product - Project - Account management and Web analytics. multi-channel and cross-platform marketing (Mobile - Apps - Desktop).

- A sound knowledge of Direct marketing processes and Marketing automation technologies - including mail, WhatsApp, online, eDM, SMS and content, response management, incentive/loyalty marketing and data agencies.

- Excellent understanding of the evolving digital media landscape, platforms & publishers.