Corporate & Enterprise Marketing Head - IT

There is an urgent immediate Opening with one of our esteemed IT client for the position of Corporate & Enterprise Marketing Head

Please find below mentioned Job Description for the same :

Position : Corporate & Enterprise Marketing Head

Experience : 16-22 Years

Location : Greater Noida

Key Requirements :

- All round proven B2B services marketing experience of at least 8-10 years and total relevant experience of 16-22 years. MBA, Significant experience in the IT/ITES industry will be preferred.

Hands on knowledge/expertise in the following areas :

- Brand building strategy and tactics using a multi-channel approach to create brand awareness/salience

- Analyst relations - How to effectively leverage this channel to create positive perceptions for the brand and generate business leads/opportunities

- Digital and Content Marketing Expertise - knowledge of modern marketing techniques, which increasingly leverage digital channels and content marketing. Good understanding of what works, what doesnt and how to cost effectively leverage these.

- Marcom to develop appropriate communications for ongoing engagement with prospects/customers and analysts/advisors

- Demand Generation strategies/tactics, lead generation using proper lead scoring/nurturing methodologies, operational knowledge of marketing automation systems

- Sales enablement & sales interlock: ability to develop key artifacts and assets, capability decks, and help sales communicate the key messages required

- Team management skills & ability to operate in a global and regional matrix structure

Abilities & Behavioral Attributes :

- Leadership, drive, energy

- Execution excellence

- Ownership, commitment, responsibility

- Excellent oral and written communication ability

- Team management

- Strategic thinking

- Collaborative, border less, positive - can do - attitude

- Self-starter, initiative, resourceful

- Global mindset

- Analytical, numerical

- Creative, innovative thinking

- Ability to lead and be led

Roles & Responsibilities :

- Develop the corporate marketing strategy and annual plan to help meet the specific brand and business priorities for the company and support the overall corporate agenda for growth.

- Budget and quarterly operational plan to execute on the marketing priorities.

- Develop appropriate strategies and tactics to drive the following primary marketing priorities:

- Brand Development: Build and sustain brand awareness and saliency at a global level, leveraging all channels: digital, AR, PR, right messaging and relevant, compelling content.

- Drive Vertical level positioning and brand building for the key verticals - Travel & Transportation, BFS & I, Media and Manufacturing, across all channels

- Marketing for two key horizontals: IMS & Digital Services, including strategy & tactics around partner marketing, key influence engagement and overall content, messaging and digital support.

- Market Development: drive the Analyst & Advisor relations program for the company, working closing with regional AR, to leverage and positively impact the key influencer community.

- Managing Shared Services Hub: that caters to regional and central needs for content, design & production, corporate marcom support.

- Website, inbound/outbound digital marketing, digital analytics, etc.

- Marketing Ops & Demand Centre management - IST, Pardot, lead analytics, marketing reporting, dashboards, etc.

- Marketing Effectiveness: As part of the core marketing leadership, have to contribute actively to building the core marketing functional effectiveness in the organization and help the transformation agenda to a best in class team.

Only genuinely interested candidates should apply.