Copywriter

COPYWRITER.

Experience: 2 yrs -5 yrs.

Location: New town.

Responsibilities:

- Write clear, concise, and compelling copy for various platforms, including print, digital, and social media.

- Craft engaging product descriptions that highlight the features and benefits of a product or service.

- Develop copy for advertising campaigns, including slogans, taglines, and promotional materials.

- Create engaging and shareable social media content, including posts, tweets, and captions for images and videos.

- Conduct keyword research and apply relevant keywords to enhance online content.

- Incorporate search engine optimization (SEO) strategies into web content to improve visibility and ranking in search engines.

- Review and edit copy for grammar, spelling, and style to ensure it is error-free and maintains a consistent tone and style.

- Ensure that the copy aligns with the brand's voice, message, and guidelines.

- Conduct regular content audits to ensure all materials are up-to-date and relevant.

- Collaborate with marketing, design, and product teams to develop and execute content strategies that support business objectives.

- Participate in brainstorming sessions to generate creative ideas and concepts for marketing campaigns.

- Stay updated on industry trends, market developments, and competitor activities to ensure content is relevant and engaging.

- Use insights from market research to inform content creation and strategy.

Desired Candidates:

- Strong command of the language, excellent grammar and punctuation, and the ability to craft clear, engaging, and error-free content.

- Ability to adapt writing style and tone to match the brand's voice and guidelines, as well as to suit different media and platforms.

- Solid understanding of marketing principles and the ability to create copy that persuades and influences readers to take action.

- Familiarity with search engine optimization (SEO) best practices and the ability to incorporate relevant keywords to improve online visibility.

- Creative thinker with the ability to generate innovative ideas for content and marketing campaigns.

- Ability to think outside the box and bring fresh perspectives to content creation.

- Strong attention to detail to ensure all content is polished and professional.

- Ability to manage multiple projects and meet deadlines without compromising on quality.

- Excellent communication skills and the ability to work effectively in a team environment.

- Strong interpersonal skills to collaborate with various departments and stakeholders.

Qualifications:

- Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.

- Proven experience as a copywriter or in a similar role.

- Portfolio of published articles or copywriting samples.

- Proficiency in using SEO tools and analytics platforms.