Copy Writer - B2B Advertising/Marketing Contents

Job Qualification

- Degree in English, journalism, copywriting, public relations, or literary/media studies field preferred

Job Description

- At least 4-5 years professional copywriting experience with solid portfolio of work in B2B Advertising/Marketing

- Experience working with content management systems/formats including blog posts, emails and web copy

- Reports to Creative Director (Copy)

- Should be updated with industry trends and standards

- Experience with creative copy in the B2B

- Demonstrated capability to understand and incorporate technologies and latest trends in todays energy management, Digitisation and Industrial automation world

- Exceptional writing skills that demonstrate the ability to create campaign content that attracts, retains, and grows an audience

- Can distill marketing challenges and business goals down into focused creative briefs

- Can work backwards from briefs shared by internal and external stakeholders and turn them into innovative concepts

Job Responsibilities -

- Interpret account briefs

- Extensive research, understanding client needs with an ability to tweak content based on target audiences

- Produce original, clear and credible ideas/messages/scripts, and present these to clients and colleagues

- Updating and amend campaigns according to feedback

- Work independently and with a team to meet deadlines

- Write long form, SEO & soft bullet copy across target.com on varied products

- Collaborate & brainstorm with the team when the brief comes in prior to starting work

- Write headlines and copy on other areas and adheres to deadline.

- Social media or content marketing experience is a plus

- A keen eye for detail and create clear and compelling content

- Work across a range of media and formats, interpreting account briefs to compose demand generation content across Blogs, DMs, whitepapers, advertisements, Web content, SEO, visual interactive media and more.

- You will be mainly required to support B2B copy requirements- Commercial/industry awareness

Location - Chennai but in the current scenario location is not a constraint as it is WFH.