About our Company:

CoolBoots Media, backed by Times Internet, is a Google Channel Partner and works closely with Google Strategic Partnership Team. The company is looking at working with App Developers through Adx Managed Account for revenue and yield optimization as an extension of their existing product portfolio. CoolBoots through its M-web business works with over 10k apps and websites globally.

Website: www.coolbootsmedia.com

Roles and Responsibilities:

- Well versed with Google Ad Manager 360 platform

- In-depth knowledge around Display, video, Rich media, Open auction, private auction, preferred Deals, programmatic guaranteed, Exchange Bidding performance handling & optimizations.

- Identify and develop new digital as well as programmatic products which would help CoolBoots Media to deliver higher performance and better efficiency to clients across the categories.

- Thorough knowledge of all Compliances & policies around the platform

- In-depth knowledge on Open bidding & mediation Implementation

- Managing & training Programmatic operations team & develop team competence in new technologies and trends.

- Work closely with Sales and Product team to understand the business needs and develop, deliver the best outcomes to the clients.

- Using best in class practises regarding recruitment and selection, adequate staffing, goal settings & periodic evaluation.

- Advance knowledge of GA & Data analysis are crucial.

- Should have managed the GAM360 platform for 3+ years from Adtech background & overall 7+ yrs experience in the Digital industry.

- The Programmatic Specialist will be expected to impart and guide the Operations, Product and Analytics team with complete platform, features and best practices knowledge and evaluate performance.

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