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05/07 Kavita
Head HR at Contify

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Contify - Content & Product Marketing Role - B2B/SaaS (3-9 yrs)

Delhi Job Code: 1121029

Contify is an AI based Competitive & Market Intelligence Platform that enables organizations to track information on competitors, customers, prospects, industries, and topics of Interest. This information is packaged as intelligence newsletter reports from the platform and distributed to different teams within the organization.

Information is aggregated from over 200,000 sources including news websites, company websites, social media, and also from custom sources such as regulatory portals, job boards, etc.

Enabling businesses to win with market intelligence

Contify custom intelligence reports deliver only the information that matters to the executives of your organization. And helps in bringing different stakeholders on the same page. As a Content Marketing Specialist, you will play a pivotal role in clearly communicating the benefits of Contify's MI platform to prospective customers.

ROLE SUMMARY:

Position: Content Marketing Specialist

 Function/Team: Marketing

 Location: New Delhi

 Reporting to: Senior Manager - Marketing

Responsibilities:

Your role will encompass -

1. Work closely with the leadership and sales teams to develop strategies and tactics to clearly communicate the benefits of Contify MI platform. and drive qualified traffic to our front door based on data-driven insights.

2. Write Insightful Content: Blog Writing, Case Studies, PR Announcements, Web Content such as Landing Pages, Liasoning with PR Agency, etc. with the objective of engaging readers and generate leads.

3. Deploy successful, metric-driven marketing campaigns and own their implementation from idea to execution.

4. Manage participation in the marketing events and communications including partner coordination, outreach/promotion, registration, program content, logistics, lead collection and follow-ups.

Key Accountability:

Growth in the number of sales qualified leads generated per quarter.

Requirements:

- Graduate/PG with minimum 3-5 years relevant working experience

- Experience in online content marketing (preferably B2B services companies targeting customers in the US region)

- Content/ Editorial mindset that seeks to understand the audiences create content according to audience

HOW TO APPLY:

Send your updated resume  or give us a call at 9818070579

Women-friendly workplace:

Maternity and Paternity Benefits

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