Responsibilities :
- Write clear marketing copy to promote our products and services.
- Conduct in-depth research in order to develop original content.
- Write clear, compelling copy for various mediums (e. g. ads, blog posts, newsletters).
- Write high-engagement social media content that reflects our brand's voice.
- Generate taglines and compelling content for our social media and digital creatives.
- Create concise, eye-catching, and innovative headlines and body content for our digital platforms.
- Identify customers' needs and gaps in our content and recommend new topics.
Requirements :
- Proven work experience as a Content Writer/ Copy Writer.
- You have an excellent understanding of digital marketing concepts and best practices.
- Excellent writing and editing skills in English. This is non-negotiable.
- You are business-minded and commercially astute - starting with the business goals first and aligning your work directly to add strategic value.
- You strive for excellence in everything you do. You don't accept mediocrity in yourself or the team around you.
- You are able to solve problems elegantly and creatively and are not afraid to challenge the status quoted.
- You are adaptable and flexible with great attention to detail and are extremely organized.
- Experience with B2C social media, Google Adwords and email campaigns, and SEO/SEM.
- Experience in doing research using multiple sources.
- Familiarity with web publications.
- Strong sense of self-worth and self-ownership.
- Bachelor/P.G degree.
- 2 years of experience in copywriting/ content creation.
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