- The Content Writer is responsible for executing all written deliverables.

- The Content Writer will produce a wide range of content and copy, from strategy documents, buyer personas, and positioning statements to blog posts, case studies, ebooks, white papers, webinar decks, landing pages, website copy, email copy, sales collateral, and more.

- You need to be organized, methodic, and capable of keeping multiple projects ongoing at the same time. While the role exists primarily within the marketing team, it will also be required to contribute written materials for the product and sales teams.

RESPONSIBILITIES:

- Create grammatically correct, well-researched, and plagiarism-free promotional and non-promotional content according to defined campaigns to drive leads and educate the target audience

- Use the best practices of SEO and other digital marketing techniques that are in trend to create content

- Understand the platform before writing content for one

- Analyze the content marketing metrics and make changes as and when needed according to the performance of the content

- Assist with an annual and quarterly content calendar by researching industry-related topics

- Write clear marketing copy to promote our products/services

- Proofread and edit all content before publication

- Conduct keyword research and use SEO guidelines to increase web traffic

- Work with Product Marketing and Sales, identify customers' needs and gaps in our content, and recommend new topics

- Ensure all-around consistency (style, fonts, images, and tone)

JOB QUALIFICATIONS AND SKILL SET REQUIREMENTS:

- 5+ years of B2B writing experience preferred, knowledge of B2B software space a plus

- Knowledgeable in the fundamentals of SEO and keyword research

- Strong knowledge of various marketing and analytics tools such as HubSpot, Google Analytics, CRM systems (e.g. Salesforce), and content management systems

- Strong written and verbal communication skills

- Skilled in writing and editing content with attention to detail and timelines

- Strong prioritization, organization, and project management skills

- Ability to multitask in a fast-paced environment and prioritize deadlines accordingly.