Content Writer - Banking/Insurance

Content Writer

Our client is one of the leading financial services firm, looking to hire Content Writer from Banking / Insurance space.

Responsibilities :

- Research and create engaging and informative SEO content for the website including product, company descriptions, new snippets, info-graphics, images, videos and short form / long form articles on various insurance products

- Write SEO / Creative, engaging content for third party sites and guest blogs to support link building strategies

- Support content creation for social media sharing, Q&A sites, forum posting, commenting etc

- Check and improve current website content for proper keyword usage, identify target audience and incorporate relevant keywords

- Work with SEO analysts to under SEO requirements and develop content to support SEO strategies to drive traffic to the site and improve website rankings.

Desired Profile :

- 3+ years of content writing experience in insurance / banking industry

- Excellent command over the English language; versatility in writing styles; ability to format write-ups according to content briefs provided by various stakeholders; ability to edit / proofread write-ups

- Proven ability or working knowledge on conducting secondary research on insurance

- Ability to synthesize researched information to provide clear, well-formulated content briefs to form the basis of content development

- Strong communication skills to understand content requirements of various stakeholders across the organization and liaise with various personnel to develop and deliver content

Desired Competencies (Knowledge/Skills/Behaviors) : Fair understanding of insurance products India as well as digital marketing trends and platforms is preferred