Content Strategist - Ayurvedic Healthcare Startup

- Are you a self-motivated leader with innovative thinking and hands-on in the digital domain, have strong communication and marketing skills, then this role is for you.

- Backed by one of the oldest and most famous Ayurvedic Indian brand, our client is a fast-growing Ayurvedic products company, and provides high quality ayurvedic products for the new-age consumers. Founded in 2016, they currently have shelf presence in over 150 retail outlets, sell through multiple e-commerce portals and export to international markets as well.

- Their focus is on Ayurvedic Nutrition products like plant protein powders, A2 ghee, juices, herbal teas, flavoured honeys and more. They have been successfully doubling sales every quarter, and enjoy the trust of their investors as well as consumers. Their mission is to provide revitalising solutions to their customers, that are non-synthetic, fresh from the source, and extremely hygienically picked and packed.

- As the Content Strategist, you will be responsible for ownership of complete content creation across marketing and sales channels

What you will do:

- Developing a clear strategy and vision for content campaigns and managing a team of content writers and/or freelancers

- Developing and executing a content calendar across multiple media formats for various marketing and sales channels

- Supporting the D2C team with all website related content and maintaining blog

- Driving SEO based implementation for the Company in website through keyword optimizations, internal blog content, external content and backlink generation.

- Supporting the marketing function in developing world-class content communication in the themes of health, wellness and Ayurveda

- Supporting the sales channels in developing sharp communication targeted at consumers across the customer lifecycle

- Developing templates and material for all other external communication by -

- Liaising with designers, freelancers, agencies, etc as required to achieve the organization's content objectives

- Continuously innovating and tapping latest trends to push the bar on company's content quality

What you need to have:

- Degree required, a postgraduate degree or diploma in communications is preferred (Tier 1 preferred)

- 4+ Years working in content creation and content marketing roles

- Proven track record of delivery on major communications and PR campaigns

- Knowledge of SEO and industry best practices is imperative

- Passionate about building a consumer brand