Content Specialist - Retail/FMCG

Content Specialist

About the Role:

- Craft compelling and distinctive copy for the company branding initiatives

- Work with internal and external stakeholders to update the brand's verbal and visual identity across digital, social and retail channels

- Work closely with category owners to bring to life the spirit, intent and efficacy of our products and ranges. The current portfolio includes mattresses, sleep accessories, bed linen and furniture

- Closely collaborate with internal designers and external agencies for smooth delivery of copy and creative assets for website, social media, brand campaigns and beyond

- Manage long-form content for the brand's blog and other mediums

- Explore content marketing opportunities for the brand that are in the realm of sleep

- Stay up to date with the latest social media trends and help the team with daily content creation

Key Competencies :

- 1-2 years of copywriting experience with a background in writing

- Customer-facing copy

- Strong passion and undying love for all things sleep

- Ability to interpret a brief and build on an existing creative idea or territory

- Ability to work effectively with the team to ensure synergies between visuals and copy, as well as across multiple formats

- Up-to-date knowledge of industry trends and best practices with good commercial awareness

- Experience in working in a fast-moving, reactive environment with competing deadlines and priorities

- Social Media content creation expertise will be a great plus