Content Specialist - IT

Job overview:

We are looking for a content specialist to join our content and design team, where you will enable and oversee the delivery process of the premium content assets along with the ability to conceptualize and create high quality content that resonates well with our target audience. This will include thorough research on construction industry-related topics, proofreading, reviews with an acumen for writing. You will also be responsible for ensuring that both internal and external communications have a consistent brand voice and identity.

Responsibilities and duties:

- Create, maintain and follow a premium asset editorial content marketing calendar that schedules all aspects of the creation and delivery of content throughout the year (eBooks, white papers, brochures, product datasheets, infographics, and pitch decks, videos)

- Co-ordinate with writers, SMEs, as well as the product, sales, customer marketing and design teams to deliver well-researched content pieces. Should be adept in editing, proofreading, analyzing content received from the writers to prepare well-structured drafts and publish quality content for lead-driven campaigns.

- Collaborate with the design production team to ensure timely delivery of collaterals. This includes publishing assets on the website, sales platforms, and content amplification campaigns as required.

- Understand the competitive differentiations of the product and articulate the same in all assets.

- Manage the content library and the sundown exercise of the outdated content assets

- Handle content refresh for the corporate website as well as internal and external marketing collaterals

- Ensure that the content generated is of the best quality in terms of language and should generate interest in our products and improve brand recall value.

- Maintain the content style guide and ensure that content generated, both internal and external, use one brand voice and strengthens brand identity consistently.

Qualifications:

- At least three to four years of agency experience or content writing, sales enablement, product marketing or in a similar role, preferably at an established B2B SaaS firm.

- Proven record of excellent writing demonstrated in a professional portfolio.

- Experience creating easily understood content from a complex, technical product suite.

- Advanced written and verbal communication skills with a good command of American English

- Strong skills in creating original content that targets a specific audience and meets company objective

- Expertise in MS Office and other content management systems

- A degree in writing, creative writing, English, journalism, mass communication and media studies would be a plus.

Personal attributes:

- A professional attitude and flexible working approach.

- Should be able to adapt to working across different time zones when required

- Can-do approach with an aptitude to learn and share

- Self-motivated, working with little supervision

- Adhere to timelines and deadlines set out

- Collaborative team player, open-minded, non-political

Interested candidates can call Jyoti @ Mobile : +91 - 9503399715/8329499715