Content Marketing Specialist - B2B SaaS

Role: Content Marketing Specialist -B2B SaaS

Company:

The US-headquartered offers a SaaS Management Platform

A SaaS management platform (SMP) is a software solution that helps IT, finance, and procurement teams discover, manage, optimize, secure, and automate their SaaS applications from a single dashboard. With an SMP, organizations can easily maximize the value and productivity of their subscription-based software ecosystem.

It is a series A funded company backed by some of the most reputed Venture Funds, looking to aggressively invest in its strengthening its product platform and investing in growth.

Location: Bangalore

Roles and Responsibilities :

- Own & manage organic demand and inbound marketing.

- Be a domain expert, build a cohesive content strategy aligned with marketing goals

- Create an editorial calendar, delegate tasks, and ensure that deadlines are met.

- Handle end-to-end distribution of content to maximize inbound targets

- Produce high-quality content by collaborating with design and writing teams.

- Help ideate and build assets such as blogs, whitepapers, templates, and LPs

- Understand SEO best practices and ensure all content meets guidelines

- Collaborate with Product Marketing & Outbound to build campaign-specific assets

- Generate ideas to increase customer engagement.

Requirements

- 1-2 years of SaaS experience is mandatory

- 3-4 years experience in Content marketing or SaaS marketing

- Understanding of marketing funnels, buyer personas & SaaS foundations

- Ability to predict audience preferences with an editorial mindset.

- Hands-on experience with SEO and tools like Google Analytics

- Expertise in distribution using various channels & platforms

- Project management skills and attention to detail.

- Excellent communication and writing skills in English.

Skills

- Content Marketing

- Copywriting

- Design

- Creativity

- Search Engine Optimization (SEO)

- Google Analytics

- Customer Engagement