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16/08 Prashant Kulkarni
AVP Recruitment at Squareroot

Views:538 Applications:159 Rec. Actions:Recruiter Actions:87

Content Marketing Role - SaaS B2B Startup (5-12 yrs)

Any Location Job Code: 964689

We are USA Based SAAS based Startup Product company. Setting up Marketing Team in India.

Position: Content Marketing

Domain: B2B & SAAS Product

Geography: USA Market

Experience: 5 to 12 Yrs

Work Location: Remote (anywhere in India)

What we are looking

- Experience content creation for enterprise technology or software industry

- Write marketing content to drive top-of-funnel awareness about SAAS B2B Platform.

- Drive the entire marketing communication and collateral development for the target market

- Drive the content marketing initiatives like blogs, articles and social media Manage the PR and Influencers Build

- Define strategic roadmaps and deploy digital solutions across paid, owned and earned channels.

- High engagement modules with Facebook, Twitter, Instagram & other social media platforms.

- Have a thorough knowledge of search ranking factors and critical updates.

- Keep pace with SEO, outbound campaign, search engine, social media and internet marketing industry trends and development.

- SEM Strategy, Planning and Execution.

- Ability to work independently, manage projects, and meet deadlines.

Responsibilities

- Own building Brand in the Digital Space.

- Experience writing and managing blogs, and generating social media and email copy

- Performance Marketing Media Buying and Customer Acquisition on all digital channels Facebook, SEM, Display Advertising, Affiliates, Re marketing and Email.

- High engagement modules with Facebook, Twitter, Instagram & other social media platforms.

- Responsible for keyword selection and keywords ranking, Monthly traffic analysis, Google analytics and reports. Campaign Optimization, Creative Briefing.

- Portfolio of high-quality work showing a variety of content types, lengths, and tones. - campaigns experience.

- The role is to increase the market share through the design and implementation of an aggressive marketing plan based on thorough analysis and evaluation of the market.

- Define requirements, tasks, and resources associated to SEO strategy (both off-page & on-page with keywords strategy)

- Keywords research (Negative keywords implementation) Plan & execute digital strategies across various channels like SEO, SEM, Display, Social, Affiliates, Content partnerships with a clear focus on maximizing online visibility with increased traffic and conversions.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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