Content Marketing Role - Digital Video Platform

CONTENT MARKETING- ENGLISH,

Disney+ Hotstar is leading the way as the largest and smartest video platform in the country, reaching over 300 million users today. We have set a number of world records along the way - including for the highest concurrent viewership at 25.3 million during the ICC Cricket World Cup 2019.

On the subscriptions side, Disney+ Hotstar is the one-stop destination for all your entertainment needs. Disney+ Hotstar VIP includes access to exclusive Hotstar Specials, the world's biggest Super Hero movies & kids favourite characters in Hindi, Tamil & Telugu, unlimited LIVE sports and STAR serials before TV.

Disney+ Hotstar Premium has all of VIP content, and a large selection of Disney+ Originals, latest American shows, blockbuster Hollywood movies and award-winning content from the best International studios like HBO, FOX, Showtime, Disney and more!

We- re looking for the brightest minds to build the future of TV with us! TEAM GOAL. Disney+ Hotstar Premium has one of the latest & biggest libraries of English content, from studios like HBO, Fox, Showtime, and now Disney+ also. The job-to-do is to recruit every English entertainment watcher in the country to become a subscriber of Disney+ Hotstar Premium.

YOUR KEY RESPONSIBILITIES :

- Design marketing strategies to enable exponential subscriber growth and brand building.

- Work with agencies and lead campaign development: Having deep knowledge in running a 360-campaign, from brief creation to communication development & tactical execution (including AV/trailers, digital/social, print and out-of-home).

- Create consumer-insight frameworks to arrive at right propositions and sharp briefs.

- Cross-functional Integration: You will serve as a key voice in assuring marketing, PR, and consumer insights, brand & editorial are speaking with one voice to deliver consistent messaging and build Disney+ Hotstar premium equity, and key title marketing.

WHAT TO BRING :

- Experience between 7-10 years in content/brand marketing in a fast-paced consumer focused business and growing a social audience.

- Experience in working in organizations which have scaled up fast.

- Experience in building brands & category and passion towards English content and digital entertainment.

- Experience in building strategic and creative consumer marketing campaigns, preferably with a background in entertainment (Subscription/TV and/or film) or worked at a top innovative brand, advertising or media agency with an emphasis on Content Marketing or Social Media.

- Editorial mindset that seeks to understand what audiences consume and how to create it.

- Strong knowledge of digital ecosystem, current marketing trends in media consumption, marketing opportunities.

- Native understanding of digital with an emphasis on social, video & display and an ability to tell stories through great ideas irrespective of the medium.

OUR VALUES :

- AUDACITY

- SELF-AWARENESS

- OWNERSHIP

- BIAS FOR ACTION

- COLLABORATION

- RADICAL CANDOUR

- INCLUSIVITY

- MENTORSHIP

THE PERKS :

- The glory. Almost too much responsibility.

- No dress code. Unlimited leave. A fun-life balance.

- A ticket on our rocket ship to the moon.