CONTENT MARKETING- ENGLISH,

Disney+ Hotstar is leading the way as the largest and smartest video platform in the country, reaching over 300 million users today. We have set a number of world records along the way - including for the highest concurrent viewership at 25.3 million during the ICC Cricket World Cup 2019.

On the subscriptions side, Disney+ Hotstar is the one-stop destination for all your entertainment needs. Disney+ Hotstar VIP includes access to exclusive Hotstar Specials, the world's biggest Super Hero movies & kids favourite characters in Hindi, Tamil & Telugu, unlimited LIVE sports and STAR serials before TV.

Disney+ Hotstar Premium has all of VIP content, and a large selection of Disney+ Originals, latest American shows, blockbuster Hollywood movies and award-winning content from the best International studios like HBO, FOX, Showtime, Disney and more!

We- re looking for the brightest minds to build the future of TV with us! TEAM GOAL. Disney+ Hotstar Premium has one of the latest & biggest libraries of English content, from studios like HBO, Fox, Showtime, and now Disney+ also. The job-to-do is to recruit every English entertainment watcher in the country to become a subscriber of Disney+ Hotstar Premium.

YOUR KEY RESPONSIBILITIES :

- Design marketing strategies to enable exponential subscriber growth and brand building.

- Work with agencies and lead campaign development: Having deep knowledge in running a 360-campaign, from brief creation to communication development & tactical execution (including AV/trailers, digital/social, print and out-of-home).

- Create consumer-insight frameworks to arrive at right propositions and sharp briefs.

- Cross-functional Integration: You will serve as a key voice in assuring marketing, PR, and consumer insights, brand & editorial are speaking with one voice to deliver consistent messaging and build Disney+ Hotstar premium equity, and key title marketing.

WHAT TO BRING :

- Experience between 7-10 years in content/brand marketing in a fast-paced consumer focused business and growing a social audience.

- Experience in working in organizations which have scaled up fast.

- Experience in building brands & category and passion towards English content and digital entertainment.

- Experience in building strategic and creative consumer marketing campaigns, preferably with a background in entertainment (Subscription/TV and/or film) or worked at a top innovative brand, advertising or media agency with an emphasis on Content Marketing or Social Media.

- Editorial mindset that seeks to understand what audiences consume and how to create it.

- Strong knowledge of digital ecosystem, current marketing trends in media consumption, marketing opportunities.

- Native understanding of digital with an emphasis on social, video & display and an ability to tell stories through great ideas irrespective of the medium.

OUR VALUES :

- AUDACITY

- SELF-AWARENESS

- OWNERSHIP

- BIAS FOR ACTION

- COLLABORATION

- RADICAL CANDOUR

- INCLUSIVITY

- MENTORSHIP

THE PERKS :

- The glory. Almost too much responsibility.

- No dress code. Unlimited leave. A fun-life balance.

- A ticket on our rocket ship to the moon.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.