Content Marketing Manager - Media Firm

Looking for Content Marketing Manager for B2B SaaS Based Company for Bangalore Location.

You will be responsible for:

- Creating awareness/excitement about product and generating leads for the sales pipeline by producing all types of content -- webinars, whitepapers, blog posts, case studies, videos, roundtables, ebooks, etc

- Owning and executing PR strategy

- Creating persona-driven content for different stages of the buying cycle to attract relevant traffic and expand the subscriber base

- Managing blog calendar and promotion plan for marketing blog and target accounts

- Building rapport and conducting interviews with C-level executives of established corporates

- Briefing the designer to produce images/infographics/diagrams that enrich our content pieces and get more engagement

- Community building and driving engagement for our brand through LinkedIn

- Writing direct response copy and creating wireframes for our landing pages to attract more leads into the marketing funnel

- Monitoring and reacting to data and analytics

- Nurturing prospects through weekly/monthly email marketing initiatives

- Creating sales enablement content including presentations, battle cards and more

Qualifications

- You have at least 3 years of experience growing and engaging audiences through content in a B2B SaaS industry

- Knowledge of Google Analytics and CRM tools like Leadsquared / Hubspot is required

- Knowledge of ABM and CRO will be a huge plus