Content Marketing Manager - FMCG - IIM/ISB/FMS/MDI

Content Marketing Manager: (FMCG well funded venture)

We are looking for an amazing, data-driven inbound marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish.

Responsibilities:

1. Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).

2. Manage entire content function for a brand, ideally with some team management skills

3. Need to have hands-on SEO-centric content experience. Please note we are not looking for someone with technical SEO capability, but an SEO-centric approach to content writing.

4. Strong growth trajectory - less years of experience is fine, as long as the progression has been good

5. Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).

6. Optimize our marketing automation and lead nurturing processes through email, content, and social channels.

Requirements: (Tier 1 Academic pedigree/ MICA)

- Some past experience in marketing preferred

- Excellent communicator and creative thinker, with an ability to use data to inform all decisions

- Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers