Content Marketer

Responsibilities:

Content Strategy:

- Manage the content channel & lever matrix to drive business outcomes with the lowest cost of acquisition

- Devise the content strategy for new digital destinations (web & app) as well as provide governance to business-authored content

- Create a content framework that talks to a varied TG (mass-affluent, 25-45 years, tier 1-4 cities/towns), mixes formats and languages (English & vernacular)

- Ability to write/edit clear and concise content unique to the platform

- Basis Performance Marketing's (PM) objectives, defining the strategy, creating the monthly production pipeline, reviewing and editing every SINGLE piece of content that goes out on the www

- Drive the development of content capabilities around production, automation, distribution and amplification, thereby leading to a reduction in TAT and costs

- Understanding the various customer journeys on digital destinations and devising & executing a content strategy for them

- Collaborate with UI designers, product teams to craft and hone language across a variety of contexts, from UI components, to conversation building blocks, to editorial content

- Develop a comprehensive content guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand

Ideal Candidate:

- 4-7 years of relevant experience in content marketing, experience in Customer Experience and Ecommerce, Digital Marketing will be an advantage

- Master's in Mass Communication from Tier 1 colleges; certification in digital marketing/content marketing will be a bonus

- Excellent command over the English language

- Hands-on experience of writing, editing and Content Governance tools

- Sound understanding of SEO (including technical SEO) and Google Analytics

- Ability to handle complex briefs and ideate out of the box

- Deep customer focus by understanding customer behavior and analyzing data & real-world experiences