Content Lead - IT - IIM (10-20 yrs)
- What are we looking for?
- At least 10 years of experience in marketing content generation and branding for a software company
- Degree from a reputed institution such as IIM
How to measure performance?
- Amount of Content Created (Press Releases, videos, blogs, success stories, website pages, PPTs)
- 360 degree feedback about content from Clients and internal teams
- COL will work with a Creative Graphics resource to generate high quality content
- Responsible for writing valuable and engaging content that attracts our target groups.
- Create and Manage the content repository at in terms of blogs, webinars, press releases, videos, webinars, infographics etc.
- Research and identify relevant topics for blogs, trends, loyalty programs of brands and competitor research etc.
- Create and Manage impactful presentations/pitches/ collaterals and other customer/partners facing communications along with the design team members.
- Ideation and creation of impactful Zinrelo collaterals like one pager, event deliverables, success stories.
- Work with other teams to provide the necessary collateral
- Crafting the internal branding collaterals/ communications while working closely with the HR manager.