Content Lead - EdTech

Content Lead - Leading Edtech

Primary Responsibilities (Including but not limited to) :

- Organize and manage the content pipeline to deliver collaterals within deadlines

- Ensure all collaterals are high-quality, and adhere to company's brand voice and university/business partner guidelines

- Market our top-ranked programs by writing brochures, ebooks, mailers, ad copies, and more.

- Work on positioning our programs/offerings according to the relevant audience

Write, edit and publish content for :

- Brand assets such as website, app, social media handles, email marketing and PR content

- Ads across digital and offline channels

- Infographics, slide decks, and other visual forms of content

- Work with relevant teams and partners to create as well as proofread all research/industry reports being generated as part of content marketing & PR efforts

- Have a keen awareness on company's various offerings and understand the nuances in communication needed for each

- Work with the design team to ensure collaterals are effective and impactful

- Manage and mentor a team of content writers

- Collaborate with multiple stakeholders across different teams