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22/06 Prajakta Kulkarni
Director at Qrata

Views:202 Applications:59 Rec. Actions:Recruiter Actions:8

Content Head - FMCG (8-10 yrs)

Gurgaon/Gurugram/Delhi Job Code: 1114509

- Leading & Building content marketing strategy for Slurrp farm and specific marquee campaigns as a part of content marketing roadmap that includes Digital/ Performance/ Social & Editorial partnerships, CRM, PR & Publicity Ensuring all content is on-brand, consistent, in terms of style, quality & tone of voice across channels

- Partner with the creative, studio, and external agency teams to build content assets needed for campaigns and season launches

- Deep dive into consumption outcomes and marketing impact and continually experiment on marketing approaches and tactics to build organic traffic for the brand

- Maintain, develop & execute master content calendar for the brand

What to bring:

- 8-10 years of experience in In-house creative studio/ agency along with deep knowledge and experience in driving & managing digital content marketing

- BA in literature (mandatory) & MA (preferred) or similar qualification

- Consumer Tech/ FMCG / D2C experience is highly desirable

- Should possess leadership skills to lead the content team to successful completion of its objectives

- Strong attention to detail and ability to work with timelines

Women-friendly workplace:

Maternity and Paternity Benefits

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