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Director at Qrata
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Content Head - FMCG (8-10 yrs)
- Leading & Building content marketing strategy for Slurrp farm and specific marquee campaigns as a part of content marketing roadmap that includes Digital/ Performance/ Social & Editorial partnerships, CRM, PR & Publicity Ensuring all content is on-brand, consistent, in terms of style, quality & tone of voice across channels
- Partner with the creative, studio, and external agency teams to build content assets needed for campaigns and season launches
- Deep dive into consumption outcomes and marketing impact and continually experiment on marketing approaches and tactics to build organic traffic for the brand
- Maintain, develop & execute master content calendar for the brand
What to bring:
- 8-10 years of experience in In-house creative studio/ agency along with deep knowledge and experience in driving & managing digital content marketing
- BA in literature (mandatory) & MA (preferred) or similar qualification
- Consumer Tech/ FMCG / D2C experience is highly desirable
- Should possess leadership skills to lead the content team to successful completion of its objectives
- Strong attention to detail and ability to work with timelines
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