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Consultant at Careernet Technologies
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Content Head - eCommerce (7-13 yrs)
Key Roles and Responsibilities
- Come up with a robust content marketing strategy and calendar
- Ideate, collaborate and drive rigorous execution based on this strategy.
- Drive marketing of content across social media, communities, discussion forums, prospects, existing customers, partners.
- Prepare a structured framework for objectively measuring the efficacy of content creation & marketing efforts.
- Present data-backed post-mortems of content performance.
- Work closely with SEO teams, use data to proactively identify new content opportunities for specific customer cohorts/ products etc.
- Work collaboratively with the social media & product marketing teams in planning, executing new product launch GTMs to drive customer engagement, acquisition and brand buzz.
- Work closely with the social media marketing teams in collaborating on viral campaign ideas.
Minimum requirements
- 8+ years of overall marketing experience.
- Minimum 5+ years of having managed content marketing teams.
- Strong creative & soft skills combined with an affinity for data.
- Functional expertise in at least one key aspect of digital marketing with a strong conceptual understanding of - Social media marketing & SEO.
- B2B/ SAAS product experience would be a big plus.
- Highly organized and autonomous, but also collaborative and able to work with cross-functional counterparts.
- Ability to make decisions in a changing environment, anticipate future needs and drive results.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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