Content Head

Company Description :

Refyne is India's first & largest Earned Wage Access (EWA) platform. We partner with organizations to enable their employees to retrieve their earned but unpaid salary whenever they need it. Quite simply, we're reducing the month-long wait to get your salary to mere seconds.

We started Refyne with the mission to empower the Indian workforce to adopt financial wellness and model their lifestyle around it. Attaining real-life financial inclusion lies at the heart of our goal, fuelled by the drive to achieve positive social impact.

We aim to enable people by bringing transparent, accessible & affordable means to finance right in the palm of their hand. We're not a loan app. Refyne's app lets users track, spend and save their real-time earned pay anytime, any day, driven purely by their need. We believe this access is every employee's right.

Refyne helps users understand their spending patterns, make wise choices with money, keep their debt in check, all while using the most sophisticated yet simple technology to keep them on top of their finances.

Refyne helps users avoid high-interest payday loans & micro lenders, debt traps and build financial resilience. Our highly scalable platform enables employers to proactively ensure their workforce's financial wellbeing and puts employees in the driver's seat to control their financial position. Refyne is building a sustainable financial future, encouraging everyone's participation in the formal financial ecosystem.

Refyne is backed by marquee global investors who have successfully implemented EWA in other countries, including the UK, the US & Latin America.

Job Description: We're looking for someone who thrives in the growth stage of a company and gets the best learning experience working directly with the founding team. She/he will ensure engaging content across all channels: be it online or offline, social media, ad copies or newsletter. This is a leadership role and will require mentoring the team to consistently deliver breakthrough content ideas that would drive substantial user growth and engagement.

Responsibilities :

- Making content marketing a scalable and effective acquisition channel.

- Ensuring content becomes an effective means to acquire, engage and retain users, and generate significant word-of-mouth and shareability on social media.

- Strengthen the brand by creating category-shaping content.

- Develop a differentiated content strategy with a strong emphasis on visual content. A continuous evolution of strategy based on user feedback and competitors' reactions is a must.

- Building a content strategy - across channels (blog, social media, SERP) and formats (video, text, memes and more).

- Defining strategic goals (Metrics, Targets, OKRs) and monthly/quarterly planning.

- Process excellence - Build, monitor and improve processes.

- Stakeholder Management / Consensus Building - direct marketing/ product/ HR efforts to achieve set goals.

- Owns the content calendar and ensures this is delivered through a combination of sources - in-house team, influencers, brands, and users, within agreed budgets.

- Strategize and create content for Social Media channels and work towards building an active transport community online.

- Create marketing content for Google/Facebook Ads, mailers, SMSs, newsletters etc.

- Develop and monitor analytics to track what content is working, analyze gaps, and incorporate learning into the content calendar.

- Develop and implement creative ideas for product marketing campaigns (requires close coordination with the product and account growth team).

- Conduct keyword research and use SEO best practices to increase organic reach.

Qualifications :

- 10+ years of overall experience in building content strategies (added advantage - Fintech/Ecommerce industry experience). Someone who has seen/led the journey of building a content marketing powerhouse.

- Entrepreneurial mindset: Works proactively, takes calculated risks, independent thinking, and decision making.

- Excellent first principle problem-solving skills.

- Someone who can balance strategy with execution.

- Someone who has built and improved complicated processes to achieve common goals involving multiple stakeholders.

- Has led a team of at least 10-15 people.

- Hands-on experience with SEO and video content production will be a big plus.

- There will be minimal management and extreme autonomy.

- Should be Data-oriented.

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