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Content Head/AVP/VP - Digital Marketing - Bank (7-15 yrs)
Given below the position details with a Leading Bank :
Content Head (AVP/VP Grade) - Digital Marketing
Location - BKC Mumbai
Target Organisations: Candidates from E-Commerce,New age media, Tech startups & FinTech Organisation only to Apply.
Job Purpose:
You will manage digital content ideation, production and publishing to derive customer engagement and acquisition from website / mobile app
Primary Responsibilities :
- Responsible for content on website & mobile app to drive customer engagement resulting in a potential acquisition
- Collaborate with designers, product marketing, and external influencers to produce relevant content that meets the needs of key stakeholders and customers
- Establish content genres, tone, character, and format to effectively engage with the target audience and fulfill the desired objectives
- Deliver compelling content around related business topics that drive internal and external engagement - resulting in leads, subscribers, awareness, and/or other important metrics
- Visualize and create the content calendar for the month
- Monitor website metrics, and make content improvements accordingly
- Optimize all content for SEO to better reach
- Work with various content agencies to drive content ideation & creation
Candidate Experience/Skills :
- Digital Content : Proven track record of finding/conceptualizing the right topics to drive customer engagement, based on digital trends
- Writer/Thinker : Excellent writer and thinker, being able to draw out new themes/ ideas/ formats that can be applied to existing or new thought leadership programs
- Story Telling : Good story-telling ability, proficiency in tailoring and customizing messages for varied audience
- SEO : Optimize all content for SEO to better reach
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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