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Consumer Marketing Manager - FMCG (6-12 yrs)
The Job Role is for a global leading FMCG Company.
Key Responsibilities -
- Drive brand & category messaging and enhance brand imagery in store
- Analyze external & internal data to devise format wise pack wise promotion strategy
- Work in sync with brand teams to create powerful activation platforms
- Activate multiple visibility touch points at the point of purchase to engage target shoppers
- Evaluate and share execution trackers & ROI analysis for key promotions & activations
- Liaise with shopper team to develop generic category planograms for impactful trade visibility
- Identify & activate key business drivers that will increase brand availability, stock depth and off take
- Use innovative approaches to increase brand salience amongst target shoppers
- Prepare and maintain hygiene across multiple budget pools Promotions, Visibility, Activation & Manpower
- Operate within planned budgets and judiciously invest in activities to drive brand growth
- Network with peer group FMCG companies, consultants to design and implement brand strategies.
Education :
MBA /PGDM Mandatory from a reputed business school
Skills :
- Strong Understanding of sales - front line sales experience as Area Sales Manager/MT KAM required
- Data Analytics - strong skills of mining data and using them to drive Customer Marketing strategy.
- To navigate different data sources to identify issues/opportunities and build recommendations for driving business growth and for ensuring strong Commercial acumen.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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