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Associate Consultant- Recruitment at Bask HR Consulting Pvt. Ltd.
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Consumer Insights Role - Qualitative Research - FMCG (4-12 yrs)
In this role, you will be expected to :
- Deeply understand the target consumer to drive a stronger relationship with our brands.
- Exhibit both short term tactical thinking to solve immediate business needs and long-term business design solutions.
- Be in a mutually symbiotic relationship with key stakeholders - category, product innovation, growth, and brand.
- Design research programs using most appropriate qualitative methodologies to address key business questions.
- Accelerate innovation via strategic project support, concept development, and by conducting thoughtful primary research.
- Write compelling brand stories that challenge and expand the vision of the organization.
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