Consumer Insights Role - FMCG/Consumer Durables

Urgently opening for Consumer Insights Role with a Leading Company (Only FMCG and Consumer Durable background apply)

JD:

1. Recommend appropriate research methodology

2. Conducting vendor assessment for new market

3. Drive consumer centricity in innovation. Responsible for analyzing, measuring, and optimizing marketing investments and tactics across multiple channels

4. Drive excellent practices and technical standards for establishing KPIs and goals for Marketing, develop information suites (Dashboards, reports, visualizations) fit for consumption and measure marketing campaigns

5. Define most important KPIs to track and measure

6. Involved in market research