25/06 Soumitra Banerjee
Senior Manager at TrustKlub Consulting Pvt. Ltd.

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Consumer Brand Planning Manager - AlcoBev (3-10 yrs)

Bangalore Job Code: 713074

Consumer Brand Planning Manager - AlcoBev - Only Female


We are at present having a senior position as Consumer Brand Planning Manager - Senior Manager for a leading ALCOBEV company for BANGALORE location.


We are only looking for female candidates for this position

Position Name: Consumer Brand Planning Manager - Senior Manager

Reports to: General Manager

TYPICAL ROLE REQUIREMENTS:

Qualification: MBA with specialization in Marketing (tier I/ II institute )

PURPOSE OF THE ROLE:

The purpose of the role is to partner with the marketing team in identifying the right growth segments (Market & Trade Insights), making company brands & innovations more appealing to consumers (Consumer Insights) and thereby enabling brand planning & decision making

Experience: 4-7 Years of experience with at least 4 years of solid primary marketing research experience (client or agency) in consumer research

Knowledge & skills: '

- Experience with a wide variety of primary research methodologies in both qualitative and quantitative approaches

- Extensive experience across product categories, specifically CPG (consumer packaged goods)

- Ability to apply statistical and other multivariate analyses

- Proficient with MS Office and statistical packages such as SPSS

- Strong communication skills in writing, speaking and presenting

AREAS OF RESPONSIBILITY : 

Planning & Insights Generation: 

- Responsible for jointly developing the strategy for new and existing businesses and innovations along with the brand teams

- Deliver true consumer insight by using both primary and secondary research

- Define problems, collect information, establish facts and draw valid conclusions to drive insights

- Act as a bridge between smart strategic thinking and great creative solutions

- Keep abreast of developments within the client's industry and pass on this knowledge to the rest of the team

- Contribute to ongoing thought leadership initiatives based on consumer insights skills

Market research : 

- Develop a deep understanding of consumers, trade and markets in India across categories, and be the consumer insights and knowledge champion

- Define the data needs with input from stakeholders and then work closely with the brand teams as well as with the suppliers on ensuring high quality deliverables, reporting and analysis

- Display strong focus and involvement in understanding business and brand objectives and working with brand teams to develop and manage learning plans to best meet them.

- Provide data, to prepare and support brand plans made annually, and to evaluate the effectiveness of the market intervention strategies

- Identify areas for research and manage all market research initiatives, both qualitative and quantitative keeping in mind time and budget

- Identify suitable research agencies, oversee the research activities, collate field data, define logical cuts and check the sanity of the information provided

- Responsible for planning different aspects of research function such as consulting with marketing teams to understand research issues, solicit bids from research agencies, select and manage research agencies

- Develop questionnaires, analyse and interpret data collected, develop presentations and make recommendations based on findings of the research

- Contribute to the development and application of Best Practices for Consumer and Market Insights within company

Execution of research projects : 

- Develop strong relationships with global and regional external research suppliers to ensure superior service and quality

- Conduct regular market research activities to gauge the pulse of the industry and be up to date with latest trends in consumer preferences and competitor strategy

- Conduct regular market assessment exercises to represent market data/activities (own product v/s the competitor)

- Undertake strategic research activities for spotting global and macro-economic trends in spirits industry. Provide strategic feedback like competitor movement, emerging trends, changing consumer preferences to the respective brand head based on market analysis.

- Maintain ongoing relationships with external research agencies and consultants to ensure the organization receives excellent standards of service.

- Provide deep dive assessments of market focused topics as needed to support internal brands

- Provide high priority industry impact assessments in collaboration with key business unit leaders

- Develop - knowledge- modules on a regular basis based upon research done on a brand/ segment/ category

- Weekly report to Head of Marketing and Category Head on the research assignments handled and status

Women-friendly workplace:

Maternity and Paternity Benefits

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