Consumer Goods & Services-E-Commerce/Digital

Hiring for a Top Management Consulting Firm

B-School : IIM\ISB\XLRI\FMS\MDI\SP Jain

Capability : Digital Marketing

Industry Skills :

- Industry Expertise : Experience in Consumer Goods Industry is highly desirable

- Should have worked as an eCommerce Manager/ Digital Marketing Manager in a CPG company, min of 1 year of field sales experience preferred

- Deep skills and experience in specialized industry offering - eCommerce & Digital Marketing

- Deep understanding of CPG industry and eCommerce listing & fulfillment

- A minimum of 3-4 years of progressive industry and/or in Consumer Goods Industry

- Process Design understanding would be preferred

- Strong program management skills

Capability Skills :

- Must have worked in liaising with various eCommerce players, listing on platforms, negotiating favorable terms of trade, driving efficiency in supply chain & pricing to ensure profitability

- Must have worked with Liaising with internal sales stakeholders/ distributors/ vendors for fulfillment in the e commerce channel

- Planning and implementation of digital marketing assets for brand promotions & customer acquisition

- Exposure to implementation of an eCommerce platform such as Hybris will be a plus

- Understanding of functional components of eCommerce system, especially from a Sales angle

- Digital/ Social Media campaigns strategy and implementation

- Digital Analytics (Google Analytics, Facebook Insights etc.)

- Digital advertising metrics and Return on Investment

General Business Consulting :

- Understands balance sheets / financial statements and can describe inter-relationship between statements and draw conclusions about a company's performance. Can develop insights based on findings through advanced financial and other quantitative analysis and forecasting techniques

- Can solve an unstructured problem where brief provided is minimum. Solves the problem by breaking down into structured modules. Can help identify & structure key issues into an issue tree & set of hypotheses & plan

- Can develop preliminary strategy and operating model by compiling and drawing insights from Research and Analysis of client's business, market, competitors. Makes appropriate inferences even if information available is insufficient, interprets data in context of industry & company specific issues

- Understands intermediate economic principles including opportunity costs, marginal utility, elasticity and GNP. Also understands company's key strategic/operational issues -market definition, industry trends, client issues

- Can describe journey lifecycle and its impact on client's vision and can influence client peers to align efforts with the overall organization vision

- Provides proposal support with minimal supervision. Articulates ideas, prepares business cases and models

- Provides proposal support with minimal supervision. Articulates ideas, prepares business cases and models

- Can successfully sell and deliver projects across Industry groups / SLs

Client and Project Management :

- Has strong project management skills. Leads project management for module or for a small sized project

- Works on client site and leads an area or module with minimal supervision.

- Talks to clients & stakeholders independently both onshore and onsite

Communication :

- Has very strong written & verbal communication skills. Confidently communicates data and findings to enable insight development. Shares findings in group discussions, manages informational/clarifying questions. Advocates a point of view

- Has very strong deck writing skills. Can make a crisp deck with a compelling storyline

- Makes presentation to the client. Lead presentations at a module / project level. Brings and shares perspective across business / offerings and Service Lines

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