Consultant - Social Media Marketing

Educational Qualification: Full Time MBA

Preferred Qualifications Post Graduate in Mass Com/PR/Journalism/Marketing

Experience:

- 3-5 years of industry experience

- Proven experience of minimum 3 years in managing web channels and communication for organization (Social media marketing should have been one of the responsibilities within your portfolio)

- Excellent written, oral, and interpersonal communication skills

- Strong team building skills; project management skills, analytical skills, and troubleshooting skills

- Understands social media universe including YouTube, Facebook, Twitter, Slideshare, LinkedIn, Wikis, Blogs, etc

- Proven ability to map out marketing strategy into web and social media plan and then drive that plan with metrics

- Go getter attitude.

Role and Responsibilities:

- To create effective content that will be shared with our members. It will entail understanding and synthesizing content that will be disbursed to customers based on nature of work , industry vertical etc. This will include industry reports , newsletters , infographics etc.

- To develop Marketing message for the GAP program that will be leveraged during sales /quarterly meetings /conferences etc.

- To formulate a social media strategy that will be used to attract new customers

- To create thought leadership – ensuring that key themes and points of view from GAP content are articulated and shared.

- Provide writing and editing support for all outbound member communication including all promotional materials.

- Own the web and social media channels – be responsible for technology architecture, social media integration, hosting and user experience.

- Help create a comprehensive social media strategy (objectives, tactics, timelines, accountabilities and metrics,) to increase visibility, membership and traffic across all our web touch points; implement and manage social media campaigns and leads

- Good media management skills

Interested candidates can send their profiles to shweta.rani@zinnov.com stating their current compensation.