Consultant - Marketing & Promotion - IT Firm

Job Description :

Roles & Responsibilities -

- Plan and launch products for GeM and analyzes market potential via effective use of market research data

- Develop comprehensive e-commerce marketing campaigns including management of calendar, creative brief, asset creation, scheduling, QA, approval, segmentation building, and in-depth post deployment analysis

- Planning and implementation of marketing and promotion activities for branding GeM and drive business for the assigned products

- Devise promotional plans and ensure timely and qualitative execution of the same

- Identify product opportunities in short & medium term

- Ensure on going analysis of internal and external brand performance

Qualifications :

- Must possess regular full-time B.Tech/B.E/MCA OR regular full-time Post-Graduate Degree/Diploma in Management, from a premier/ reputed institute

Expected candidate Experience :

- Must have a total marketing and promotion work experience of at least 7 years and atleast 2 of experience in e-commerce industry

- Candidates with experience in seller management will be preferred

- Experienced in analyzing market trends, developing methods of field-test on marketing programs to determine customer acceptance, evaluate effectiveness of promotion efforts and keep informed on needs of the various market segments

- Excellent analytical skills and decision making ability