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Director at Spectra Global Pte Ltd
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Consultant - Growth Marketing - Consulting Firm (2-5 yrs)
About Spectra Global :
Spectra Global is a fast growing specialist consulting firm that is focused on data platforms, marketing automation, CX and digital advertising. We help companies across the globe convert data into revenue by providing CGO and CDO as a service. Joining us means you will be groomed to have the best conversations and projects at the intersection of digital ,data , product and marketing.
Job Summary :
- We are seeking a highly skilled and experienced Growth Marketing Consultant to join our dynamic team.
- As a Growth Marketing Consultant, you will be responsible for developing and implementing strategies to drive customer acquisition, retention, and revenue growth.
- Your expertise in data analysis, digital marketing, and customer insights will be instrumental in optimizing our marketing campaigns and identifying new growth opportunities.
- The ideal candidate is a creative thinker, analytical problem-solver, and possesses a deep understanding of the latest marketing trends and technologies.
Responsibilities :
- Analyze and interpret data from various marketing channels and platforms to identify key insights and optimize campaign performance.
- Conduct market research to identify target audience segments, competitive landscape, and emerging market trends.
- Collaborate with cross-functional teams, including marketing, product, and sales, to align growth initiatives and drive cohesive strategies.
- Utilize a range of marketing channels, including email marketing, social media, content marketing, SEO, paid advertising, and more, to reach target audiences effectively.
- Implement and monitor key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and provide actionable recommendations for improvement.
- Develop and execute A/B tests and conversion rate optimization (CRO) strategies to optimize landing pages, website performance, and customer journey.
- Stay up-to-date with industry trends, emerging technologies, and best practices in growth marketing and provide recommendations for implementing new tools or strategies.
- Conduct regular competitive analysis to identify opportunities for differentiation and market positioning.
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