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07/09 Catherine Rapheal
Recruitment Success Lead at Spottabl

Views:138 Applications:34 Rec. Actions:Recruiter Actions:27

Consultant - Campaign Analytics - Internet/Online (2-4 yrs)

Bangalore Job Code: 975042

Role and Responsibilty :

You're Awesome At :

- Translating the marketing requests into actual output that will touch the customers or prospects.

- Marketing and technical database system/campaign management software.

- Identifying and resolving potential issues before campaign execution and possess a detailed knowledge of the entire campaign process.

You'll Be Improving & Responsible For :

- Educating the business perspectives on new approaches for audience selection, such as data usage and statistical validation data

- Maintaining the definition requirements for reporting tools

- Performing data-mining searches from the data warehouse

- Generating insight into customer segments for use within business development and other CRM initiatives

- Initiating, driving and supporting CRM, 1PD, 2PD and 3PD activities using data

- Data Science & analytics (Logistics regression/Time series modelling/ trend analysis) while maintaining data integrity

- Providing data metrics (clarity, accuracy, depth and recommendations) to business and all stakeholders

- Providing reporting support to Key Account Management program for APAC & EMEA

- Campaign list creation and management (for both email and business development campaigns).

- Analysing ongoing and end-of campaign results

- Using SQL Server and Excel to prepare accurate marketing campaign lists and reports

- Managing CRM lifecycle eDM series to ensure candidates and clients are fully engaged at the right time with the right communication

- Identifying growth, cross sell, up sell and retention opportunities within the database

- Preparing Audience in DMP for campaigns and track performance

- Ensure campaign tracking reports measure results consistently across all divisions and regions

- Liaising with key Stakeholders to ensure customer master database are maintained well

- Provide support within the CRM team on cross functioning roles

Your Experience Across The Years in the Roles You've Played -

- Minimum 2-4 years of experience working closely with data/ reporting in a SQL Server/Redshift environment or CRM, DMP, Google analytics/ Omniture

- Experience communicating or reporting to senior stakeholders

- Experience in PowerBI, Exact Target, GA, Adobe, DMP, Datorama and SQL Experience in website scrapping and statistical predictive modelling will be highly advantageous

- Strong Excel reporting skills (Macro, Pivot table, V-lookup etc)

- Identifying best practice and reporting function methodologies

- Business systems and operational experience in Marketing Analytics, Performance marketing or campaign analytics

- Experience of utilising data analysis

- Embrace and initiate change Building strong internal and external relationships

- Hands-on experience such as SQL data extraction, running campaigns, driving projects, prepare proposal and make presentation to senior management will be highly advantageous

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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