Responsibilities:

- Moderate and engage with social media comments via Hootsuite; tag and assign them, per guidelines, to customer service, tech support, etc. as appropriate

- Provide insights and reporting on Brand Sentiment, Share of Voice, and Content Trends utilizing data from Talk Walker, Hootsuite, and Buzzsumo.

- Employ Agile methodology within Workfront as a means of ensuring that assigned tasks are completed on schedule, provide status updates and set reasonable business partner expectations while maintaining a healthy work-life balance for yourself

- Perform periodic content, hashtag, and audience research for campaign targeting optimization

- Identify potential external social media influencers and internal employee advocates

- Create content calendar and relevant, timely, engaging (industry) content on employee advocacy platforms (SciShare & Elevate) following validated analytics techniques when applicable

- Coordinate with local area and US-based teams to ensure proper alignment on assigned tasks as well as with business partners for clarification or correction.

- Participate in Agile Ceremonies and follow the guiding principles

Minimum Qualifications:

- Bachelor's Degree in marketing, communications or in relevant field

- Proficient with Microsoft Office (Excel, Word, Outlook, and PowerPoint)

- Hands-on experience in posting and moderating social media content through platforms like Hootsuite, TweetDeck or similar

- Familiarity with social listening, influencer marketing, and employee advocacy strategies and practices

- Collaborative solutions-oriented mentality with the ability to interpret data, develop insights, and communicate findings as calls-to-action

- Ability to operate independently against a framework of defined business objectives

- Ability to interact well with a diverse group of technical and non-technical people

- Strong (written and verbal) communication and interpersonal skills

- Strong time management, organizational, planning and prioritization skills

Preferred Qualifications:

- Experience marketing to Life Sciences, Pharmaceutical, or Medical Device industries.

- Science background highly beneficial in order to accurately attribute sentiment for technical journals.

- Proficient in Boolean Search functions

- Hootsuite (or similar) Certified

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