Community Manager - Digital Marketing - Education

Looking for Community Manager for a Product company in the Automation and Cognitive ecosystem

Role & Responsibility :

- Own digital strategy and manage all marketing initiatives to achieve business goals

- Manage & Grow a thriving community of influencers & users

- Set up processes to organize and manage the community

- Driving campaigns to keep the community enthused

- Be the voice of the community inside the organisation

- Drive paid marketing campaigns across channels - Google (Search and Display), Social (Paid marketing on Facebook, Linkedin, Twitter), Web and Mobile Affiliate marketing, email and Database marketing etc.

- Build powerful lead acquisition and nurturing funnels to deliver high quality leads

- Marketing & Re-targeting Campaigns through various channels

- Provide complete performance reporting and analysis on all campaigns and take relevant action on insights gained

- Optimize against key metrics including CTR, open rates, conversion rates, and engagement.

- Work with designers to develop creatives for ads, emails and landing pages.

- Track best practices, monitor industry trends, and make recommendations.

- Develop highly targeted and high impact content for campaigns measured through the Clickthrough rate

Requirements:

- 6-8 years relevant work experience in Community Marketing and Digital Marketing

- Prior experience working with an online Learning & Development portal/community considered an added bonus