We have an urgent requirement for Community Manager to join our team. Below are the desired skills required for this role-:
- 4- 6 yrs. of social media/community management experience with an agency/digital-first brands.
- Ability to draw out consumer insights from TGs behavior on social media, and convert them into actionable platform-specific communication strategy.
- Understanding of the social media landscape, and its application for brands
- Very strong written and verbal communication skills
- Creative thinking
- Problem-solving mind-set
- A prolific user of at least two social media platforms
Qualifications:
- Minimum Qualification: Graduate. MBA or equivalent preferred.
- Field of study: Marketing, Mass communication
Roles and Responsibilities-:
Individual contribution 60%
- Understand the brand and the different stakeholders involved. Identify the platforms we should target for specific audiences and objectives.
- Evolve the strategy and approach for each platform, aimed towards building and nurturing strong communities.
- Be the teams go-to person for the latest trends and best practices, and use these to further brand conversations.
- Track competition, share insights and derive inspiration to manage the community better.
- Ideate and implement proactive ways to create positive word-of-mouth and improve the brands reputation online.
Project Management 40%
- Plan and execute all the initiatives in collaboration with internal creative teams and/or external agencies.
- Lead internal and external partners for content creation and promotion
- Be the point of contact for all external parties in the domain - agencies, vendors, media, etc.
- Establish and implement ORM standard practices - SLAs to monitor and manage comments, reviews, queries and complaints that appear on different interfaces - social media, app, email, third party review tools, etc.
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