Duties:

- Day to day execution and management of Emailers, SMS, web push, App push, and on-site user notifications

- Seamless execution of Emailer and push notification campaigns for brands on CRM platform

- Understand and identify user buckets and understand user journeys basis each brand and eCommerce vertical

- Seamless and timely execution of campaigns

- Contribute ideas to improve the ROI metrics for brands like returning purchasers

- Increase customer satisfaction by digging deeper in their domain/business and coming up with innovative campaign ideas

- Day-to-day liaison with campaign & account managers on campaign developments

- Coordination with internal tech, design, marketing team to ensure campaign deliveries

- Pro-actively providing inputs and ensuring work completion across client projects

- Tracking, analyzing & summarization of campaign deliverable and process monitoring

- Identifying gaps in user journeys and how to improve user buying cohorts

- Competition study and analysis of their strategies

Desired candidate will have:

- 5 years of experience in eCommerce specific email and SMS campaigns management

- Technical understanding of Emailer, push notifications and how they work

- Understanding of eCommerce and user journeys/funnels

- Know-how and past working experience on at least 1 CRM platform

- Effective verbal & written communication skills

- Detail-oriented and in-depth understanding of his/her deliverable

- A logical and analytical approach and a problem-solving attitude

- Out of the box thinking and innovative strategies that can help improve client's accounts

- Hard self-worker with an attitude to prove himself, hunger to learn more & passion to grow

Technical skills:

- Understanding of platforms/tools/ technologies like or similar to Netcore, Silverpop, Web engage, intercom.io, etc

- Analytical platforms like Google Analytics, Appsflyer, Mixpanel

- Good Knowledge of Excel & PowerPoint

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