Command Centre Lead - Market Research/Market Intelligence/Digital Marketing - IT

Roles and Responsibilities summary:

- Managing the Digital Listening Command Centre team

- Knowledge on social listening tools - Talkwalker, Sysomos, NetBase, Brandwatch, Unmetric, Social Bakers etc.

- Knowledge of Power BI, Tableau, Google Analytics is an advantage

 Understanding of:

- Quantitative and Qualitative research techniques is a plus

- Content & Social platforms

- ORM process and Management

- Strong grasp on technology

- Understand client objectives, category/competitive trends for various product categories

- Experience with data verification, quality control and analytics.

- Experience presenting deliverables with commentary, verbatim and visualization of data

- Driving action ability towards Media, Communication, Campaign through data-driven insights

- Integrated additional data sources to add richness of Insights and strategy

- Campaign conceptualisation through digital listening (Integrating Media and Communication)

Minimum Qualifications :

- Graduate/ Post Graduate - Management/ Statistics/ Research

- Abreast with the latest listening tools & innovative research methodologies

- Around 6-10 years of relevant experience

- Experience in a market research firm, a market intelligence division of an IT MNC or Software industry, looking to further their career in Consulting and advisory

- Good research skills, including data process, experienced in applying professional consulting and Research models

- Effective in both verbal and writing when presenting / packaging research deliverables to the clients and public

- Must be numerically-inclined and extremely comfortable in a data intensive role

- Excellent written and verbal skills in English

- Excel in executing in an orderly, organized and structured fashion

- Able to multi-task and have a strong capability to meet demanding timelines and customer expectations.

- Enjoy working in fast paced environment with the ability to learn and master new areas quickly

- Excellent PowerPoint Skills