Collegedunia.com - Public Relations Specialist - Media Relations

About your new role!!

- Liaising on a daily basis with clients and the media

- Monitoring the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites, and blogs, for opportunities for clients

- Preparing regular client reports and attending client meetings

- Strategizing the Quarter plans/Monthly reports for all the above accounts

- Researching, writing and distributing press releases to targeted media

- Promoting news stories and features to the media

- Collating, analysing and evaluating media coverage

- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them

- Managing the PR aspect of a possible crisis situation

- Building and maintaining an effective client-agency relationship

Knowledge, skills and abilities

- Excellent oral and written communication skills (obviously).

- A social media ninja (and if you like all things lifestyle & education, great!)

- Good knowledge of contemporary media and its operations.

- Good working knowledge of broad economic trends and news.

- Good influencing, negotiating and conflict management skills

- Good analytical and problem-solving skills.

- Brownie points if you have great contacts within the education and news industry.

- Self-motivated with a sense of creativity and capability to bring up the brand value.