FMCG candidates are preferred. POSITION TITLE : Assistant Manager - Shopper Development FUNCTION : Customer Development DEPARTMENT &amp; SECTION : Customer Development MANAGER : Shopper Development Manager Job Purpose : The AM Shopper Development leads &amp; drives the initiatives in the branch playing a pivotal role in implementing &amp; evaluating the activities driven to achieve sales objectives, distribution &amp; key RE activations/engagement plans within time budget parameters in co-ordination with the field teams. Job Context &amp; Challenges : - Identification of key category/brand opportunities in a dynamic market scenario and taking the right actions promptly - Analyze past performance of programs/activations/schemes and suggest improvements to category / brand plans with an intent to grow the category &amp; channel sales - Monitor and evaluate the success of the launches / test markets and make necessary amendments - Execute trade activities consistent with budget allocation - Manage and control trade spends for the category / brands - Continuously seeking opportunities to grow the urban business based on shopper insights / feedback from trade - Gather data and closely monitor competitor activities and performance Accountability &amp; Related Activities : GTM and Coverage Expansion : - Drive and track coverage expansion by rolling out urban initiatives to drive OL addition - Roll out initiatives to drive active accounts and overall ERC for urban centres in the branch - Implement GTM for new product launches ensuring quick and effective implementation on ground across target REs Capitalising on the Urban opportunities : - Identify key opportunities to drive share and volume gains across urban centres - Roll out key Urban initiatives in the branch - Drive engagement across key customers MT/GSX/MSX. Roll out engagement and strategic initiatives to win in these REs Premiumization : - Drive specific initiatives to promote 4C focus products across markets - Initiate and roll out assortment drives across categories and REs - Plan initiatives to drive premium portfolio mix in toothbrushes across focus REs POP Usage and Speed on Ground : - Plan effective POP allocations across markets to roll out shopper communication initiatives across REs - Timely and proper utilisation of POPs thus ensuring speed of execution on ground and minimal wastage - Identify shopper communication opportunities across REs in urban markets and co-ordinate with SDM/ CM team to capitalise on the same - Track competitive activities on ground and ensure reporting format in a timely manner Training and Development : - Drive merchandiser and SSM training modules on the ground. Co-ordinate with AMs to roll out training modules - Ensure HH availability/ training/ utilisation and upgrade across urban SSMs - Ensure timely availability and proper usage of Selling tools across field teams - On ground implementation and engagement of RE Panel. Roll out an engagement and communication calendar.

Anywhere in India/Multiple Locations

Colgate Palmolive - Assistant Manager - Shopper Development - IIM/ISB/FMS/MDI 

Colgate Palmolive - Assistant Manager - Shopper Development - IIM/ISB/FMS/MDI  ,Job Description for Colgate Palmolive - Assistant Manager - Shopper Development - IIM/ISB/FMS/MDI  in Colgate Palmolive in  Anywhere in India/Multiple Locations for (3-4) years of experience. Apply Now!

Job Description for Colgate Palmolive - Assistant Manager - Shopper Development - IIM/ISB/FMS/MDI  in Colgate Palmolive in  Anywhere in India/Multiple Locations for (3-4) years of experience. Apply Now!