CoinSwitch - Manager - Public Relations

Public Relations Manager

About CoinSwitch :

- CoinSwitch breaks down the complexities in Crypto, empowering the everyday Indian to make informed investment decisions on a simple and trusted platform. When we started up, Crypto was a field reserved for specialists. Today, over 18 million users trust CoinSwitch to learn, purchase and invest in Crypto. That makes us India's largest crypto app. On CoinSwitch, users can invest in Crypto with a few simple taps, either as a one-time purchase or in regular intervals through an SIP. But simplicity is not a substitute for informed decisions. A CoinSwitch user spends 27 minutes on our app-to learn about Crypto and Web3 through our educational content and understand the market sentiments through CRE8, the Crypto Rupee Index.

- But we are just getting started. CoinSwitch not only plans to double down on making Crypto accessible to everyone but is on track to become the one-stop wealth-tech destination for every Indian.

About The Role :

- A Manager - Public Relations at CoinSwitch will play a pivotal role in defining and achieving the company's corporate reputation objectives and taking direct responsibility for various projects related to those objectives.

- Based in Bangalore at CoinSwitch India HQs, the role will report to the Associate Director - Corporate and Strategic Communications.

What You Will Do :

- Strengthen CoinSwitch's positive share of voice through organic initiatives

- Write unique content for press releases, media pitch notes, media statements, PR communication collaterals, and other media narratives

- Partner with the Product, Tech, Legal, Finance, Policy, Growth & Marketing, and other relevant teams at CoinSwitch to write compelling narratives on newsworthy initiatives

- Increase participation in high-impact events and awards

- Work closely with vendor partners

- Prepare analytical reports to showcase PR impact

- Proactively establish as well as deepen existing media relationships

- Monitor newsworthy developments and provide actionable PR insights

- Increase brand awareness through Consumer PR initiatives

- Pre-empt/ manage corporate reputation risks

What You Should Have :

- 5-7 years of experience working in public relations firm or corporate communications team in a fast-paced startup

- At least 2 years of experience as an account director in an agency or in a company is must

- Experience in tech startup, fintech would be additional advantages

- Experience in crisis management would be an advantage

- Ability to meet deadlines with accuracy

- Excellent written and oral communication skills - unique content creation, proofreading, strong line editing, adapting communication and writing styles catering to a diverse external audience, good listener, persuasive, respectful

- Collaborative and excelling in team spirit, both internally and externally - ability to build relationships and trust

Life at CoinSwitch :

- We take great pride in what we do, and are committed to our mission. And we have a lot of fun while at it!

- Here's how we do things at CoinSwitch:

Customer-first : That's the North Star. Everything we do is to make our users' investment experience better and simplified.

Ownership : We don't sport lab coats, but we experiment-a lot. And we take ownership. We even have a catchphrase for this: Think big, fail fast, and build better.

Data-driven : The source of truth. Simple as that.

Fun: PS5, anyone? Or do you prefer Foosball? Or perhaps Carrom? And yes, our HR team has a whole list of activities: Disco nights, offsites, gift boxes, and more!

- Speaking of lists, the perks and benefits are so extensive, this space isn't enough. Here are a few :

Parenthood : Up to 8 months of Maternity leave and 1 month of Paternity leave

Gender Reassignment Surgery : Be the best version of you! We'll support you and reimburse your medical bill.

Pet Care/Adoption : A spa day for your pet? That's on us! Wanting to adopt? We're there for you.

Pause n' Play : Your OTT subscriptions are on us. Ready to binge-watch?