AVP, Marketing

What we're looking for:

CoinFantasy is looking for a Marketing Leader who has experience in crafting strategies for all Marketing activities and ensuring their timely execution. Holding a highly strategic role, you will be responsible for driving the overall marketing strategy including segmentation, positioning, messaging, demand generation, digital marketing, influencer marketing, affiliate marketing and customer/partner marketing.

Responsibilities:

- Develop and implement a cohesive brand & marketing strategy to increase awareness & interest generation

- Achieve the KPIs and objectives for the business by driving various initiatives to work towards delivering results

- Develop high-performing funnel and funnel management

- Set current and long-term goals for internal teams

- Design and review the Marketing department's budget

- Build relationships with media and stakeholders through creative PR strategies

- Build, manage and coach a high-performing marketing team and forecast hiring needs

- Conduct market analysis to identify challenges and opportunities for growth

- Provide guidance and ideas to organize effective marketing events

- Understand & leverage data, a strong bias towards execution at speed and strong collaboration skills to work with different teams and achieve desired results

- Overseas and monitor the effective use of our CMR/Marketing Automation tool and processes

- Help create a fun, high-energy work environment

- Work closely with the Leadership Team to provide input on the growth of the business and align revenue strategies

What we expect:

- 5+ years of experience in the marketing domain preferably fast growing Startups.

- Demonstrable experience designing and implementing successful marketing campaigns

- Solid knowledge of digital channels, content/social marketing, SEO, web analytics and Google AdWords, influencer marketing & affiliate marketing

- Strong quantitative mindset & data driven approach to marketing

- Handled large scale monthly digital marketing budgets

- Understanding of the crypto marketing & DeFi ecosystem will be an added advantage

- Passionate, Self-driven and ability to thrive in a startup environment

- Excellent communications & presentation skills

- Open to working on-site from our Chennai office (We want to work alongside you!)

About Us:

CoinFantasy is a global P2E platform that brings users to crypto trading through fun & engaging gameplay. There are multiple categories of games through which gamifies the financial markets.

It features a sandbox environment in which users are exposed to the end-to-end investment journey without risking financial losses.

Website: https://www.coinfantasy.io

Benefits:

- Competitive Salary

- An opportunity to take up the Marketing Leadership role in a fast-growing company

- Practically unlimited professional and career growth opportunities