Head - HR at CoinDCX
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CoinDCX - Manager - Retention Marketing (2-6 yrs)
Cryptocurrency Traders are looking for a strong global platform that can help them trade faster, better, and smarter. If you are innovative and outcome-driven with a Growth mindset and care deeply about users, this one is for you. At CoinDCX, we have the right platform and the right audiences. We need to keep them engaged and retain them well. Now that's a challenge that needs to be addressed. You do that. You are phenomenal in solving these complex challenges. As a Retention Marketing Manager, you do all of the above and more. You make a difference.
Make a difference by:
- Understanding CoinDCX's portfolio of products, their target customers and benefits, and how they fit into our customers- business operations
- Working with stakeholders to set growth, engagement, and retention targets for each product
- Leveraging data to understand the product conversion and engagement funnel; using data to design marketing campaigns to influence the funnel metrics
- Driving and monitoring A/B and multivariate experiments to optimize key performance metrics; -Analyzing findings, presenting recommendations, and scaling as necessary
- Creating and executing engagement and retention journeys across Activation, Retention, Referral, and other necessary Growth roles
- Evaluating and closely monitoring key retention metrics and consistently measuring customer sentiment metrics (NPS, etc.)
- Designing and executing product-led campaigns to drive growth across levers
- Building contextual and personalized journeys with a deeper understanding of their behavior and persona
Job requirements :
- At least 2-3 years of experience in retention and engagement Marketing
- An extremely outcome-driven individual and a good team player
- Expertise in A/B testing and optimizations with a product-led growth mindset
- Must be well versed with product and marketing analytics including GA, Amplitude, etc. and marketing automation tools including MoEngage, Clevertap, etc.
- Must be familiar with the investment and the trading space in general
- Expertise in data gathering and fundamental quantitative analysis
- Well-rounded interpersonal skills, and experience interacting with diverse personalities
- Intimate knowledge of the cryptocurrency exchange space shall be a plus
About CoinDCX :
CoinDCX is India's largest and safest cryptocurrency exchange. Built with user experience and security in mind, CoinDCX provides instant fiat to crypto conversions with zero fees, so that users can have access to a diverse suite of financial products and services that are backed by industry-leading security processes and insurance protection.
CoinDCX aims to be the global gateway to cryptocurrencies. Its proprietary liquidity aggregation the model provides its users with access to liquidity from leading global crypto exchanges. Recognized and awarded for its contribution to the Indian emerging tech space, CoinDCX is backed by investors such as Coinbase Ventures, Polychain Capital, Bain Capital Ventures, and HDR Group, operator of BitMEX.