CoinDCX - Manager - Consumer Insights

Manager- Consumer Insights

About CoinDCX :

CoinDCX is India's largest & safest crypto exchange, with a dedicated focus on making crypto accessible. Established in 2018, CoinDCX has solved numerous problems faced by the Indian crypto community with investing and trading solutions for crypto-based financial products for retail, HNI, and enterprise customers. It is our ultimate goal, to provide the best of the crypto space with the simplest and most secure solutions. Insured by BitGo and ISO Certified, CoinDCX is now India's first Crypto Unicorn!

We are currently hiring a Consumer Insights Manager who will be responsible for gathering & sharing insights that can be used to inform and support decision-making. This role is also important to the wider business as reliable consumer and market insights are critical enablers for the growth of the product/service.

Responsibilities:

- Devising actionable strategies from customer insights

- Bringing the consumer perspective to marketing decision-making by executing market analysis and research activities to provide insights and recommendations

- Managing external agencies for the execution of research projects

- Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs

- Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities

- Conveying analysis and recommendations via presentations and written reports

Key Requirements :

- 5+years of prior experience within a similar role.

- Experience in managing a wide range of qualitative and quantitative research.

- Strong analytical skills with the ability to leverage data to develop strategy/decisions.

- Familiar with putting together data from multiple sources to tell a story.

- Knowledge of business visualization tools such as Power BI and Tableau.

- Strategic thinker with good communication and presentation skills.