jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
08/04 Mudita Chauhan
Head - HR at CoinDCX

Views:257 Applications:71 Rec. Actions:Recruiter Actions:1

CoinDCX - Brand Lead (8-17 yrs)

Mumbai Job Code: 912077

Imagine: 

India's cryptocurrency markets are booming, and post the SC verdict, the industry has grown manifold. More Indians want to join this exciting new industry. However, they are unsure how to enter, who should be their partner to help them grow in this space. You help them on their journey. You introduce them to a brand that is built for them and gain their trust. You make this happen. You make a difference,

Making a difference by: 

1. Being the Brand Champion for CoinDCX

2. Build a team that is creative, skilled in storytelling, and fluent in the math and theory of advertising

3. Translate user insights, market analysis, and top-level business priorities into a clear brand strategy

4. Establish a research foundation for brand-building including the definition of category entry points and development of brand tracking and measurement

5. Develop and manage distinctive brand assets including company identity, category definition, company positioning, and campaign assets

6. Develop a strategy to drive long-term business growth through advertising and lead the process to develop, test, and measure creative campaigns with a focus on experimentation

7. Use econometric modeling, long-term experiments, and other techniques to measure brand campaign performance

8. Manage the business case for brand investment and track and report on progress against long-term objectives.

9. Manage our internal brand studio teams which serve all of CoinDCX

10. Lead and mentor high performing team that infuses CoinDCX's brand across all marketing activities

Job requirements:

- 8+ years of demonstrated success building great brands preferably in the Fintech Space

- A disposition toward using market & customer data, research, and experimentation to drive outstanding results.

- Experience building and leading high-performing, high-creativity teams

- Sound business judgment; strategic and data analytical capabilities

- Fluency in communication and understanding of brand values

- A self-starter with the ability to function independently

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.