B2B Product Marketing Manager

Why Cogoport?

- International Trade can be complicated at times and every day brings new challenges and opportunities to learn. When we simplify international trade, it empowers and affects every human being on the face of this earth. Seven billion people ; one common problem.

- As a part of the Marketing team at Cogoport, you will get an opportunity to be a part of an industry-wide revolution in the world of shipping and logistics by collaborating with other brilliant minds to resolve real world on-ground challenges. You will have a direct impact on the revenue and profitability growth for the organization.

Areas of Impact for you :

- Develop value proposition for our current products and new launches

- Convey values to internal and external stakeholders to register and imprint it in their mind

- Cascade the value proposition through various mediums ; email marketing, website, social media, blogs, videos etc.; adjust communication style as per the customer type and their channel of acquisition

- Ensure alignment of all communication with Company's positioning, vision, goals, tonality and identity

- Generate insights that help product development and successful launch

- Develop an in-depth understanding of market, product offerings, competitive landscape, and pricing

- Drive end to end execution of new product, new page or product feature launch

- Classify customers and campaigns to avoid channel conflict

- Understand conscious and unconscious customer needs and identify different persona types; suggest additional features

- Develop key customer identification criteria for different products

- Train sales team on the criteria, personas and overall product strategy

- Measure customer impact of all the products of Cogoport, new and old

- Collaborate with management, tech, and design to generate content and communication

- Enhance customer experience at all stages of the customer funnel

- Grow Signups, KYC, conversion, retention and NPS metrics

- Address ad hoc marketing needs in the company

Desirable Skills & Experience :

- Do you possess what's required to do the best work of your life?

- Proven experience as a Product Marketing Manager in the tech industry

- Experience and understanding of technology platforms and startup ecosystems

- Background in design, sales or copywriting is a plus experience in market analysis

- Familiar with product marketing tactics (e.g. integrated marketing campaigns)

- Working knowledge of web analytics tools (Google Analytics, WebTrends)

- Excellent communication skills

- Keen eye for detail

- Creativity to generate campaign ideas

- Analytical mind and strong quantitative skills

- MBA in Marketing, Communications or similar field

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