Cogoport - Field Marketing Manager

Roles and Responsibilities :

Do you prefer to get speeding tickets or parking tickets?

Because at Cogoport we are speeding ahead to do something remarkable for the world. We are trying to solve the Trade Knowledge and Execution Gap, which is currently widening and preventing trade to the tune of $3.4 trillion annually. This Gap has enormous economic as well as human impact and disproportionally hits small and medium businesses around the world.

The team at Cogoport is working on developing a new category, a Global Trade Platform, that helps companies discover and connect with appropriate trade partners, optimize shipping and logistics options and costs, and help improve cash management and cashflow.

It's rare to be able to join a company that can give you the resources, support and technology you need to break new ground and see ideas come to life. You'll be surrounded by some of the smartest engineers and commercial specialists in India and the Asia Pacific Region.

If you're a hard worker and willing to take risks and occasionally get a speeding ticket, you can make a huge impact and propel your career in an endless number of directions with Cogoport.

Your 'day to day' - You will be responsible for:

- Defining an India-specific marketing plan that supports the regional sales strategy.

- Plan and host online and offline events to create net-new sales opportunities, accelerate existing sales opportunities and deepen our existing customer relationships

- Strategize, build and execute integrated field campaigns that involve email marketing, direct mail marketing, WhatsApp and other channels as you see fit

- Assist India sales team as needed, including increasing brand awareness locally/regionally, and driving leads and MQLs for your sales region

- Use our content management tool to build landing pages (for events, webinars, eBooks, etc.), and send automated and personalized behavioral emails

- Support various other marketing projects as needed

Who we're looking for

- Fluent in English and Hindi with excellent writing skills, other languages a plus

- Strong Analytical background

- Good understanding of technology/SaaS products

- 3-8 years of experience working in a software company or technology start-up is preferred

- Experience with the start-up ecosystem is preferred

A good listener

- Excellent communication and interpersonal skills

- Ability to learn about products, features and industry quickly

- Excellent organisational and time management skills

- Loves to work in a fast-paced environment

- Ability to approach all communication with a sensitive and empathetic approach

What we offer

Our success depends on the people who come to work every single day with an entrepreneurial, inquisitive spirit and an appetite for progress.

Seize the freedom to define your future and ours. We'll empower you to take risks, experiment and explore.

Be part of an inclusive, diverse culture, where everyone's contribution is respected.

Pursue your ambitions and develop your skills within a fast-growing company- our rapid growth and global expansion provide endless opportunities to progress.

Take pride in helping to bridge the Trade Execution and Knowledge gap, and joining one of the most dynamic and fast-growing companies in India.