Brian Humphries, Chief Executive Officer

Responsibilities:   To manage Social Campaigns & social amplification for Cognizant infrastructure Services across marketing campaigns, over-all mindshare/thought leadership messaging, elevation of leadership personas in social etc.  - Understand the overall business priorities, marketing objectives and social priorities in detail for the BU  - Recommend appropriate social media strategy, budget & tools  - Device a complete end-to-end Social Amplification program that covers all the aspects of social marketing  - Responsible for running that Social Amplification program with BU leadership to ensure better mindshare for BU thought leadership messages & also elevated positioning of key BU leadership personas in social  - Creation of suitable social content & assets working with the content team, corporate social team & business partner marketing teams   - Drive social initiatives for key events, campaigns, offering launches etc   - Conduct research on keyword & hast tag for campaigns  - Research watering holes for each persona /audience  - Identify social media influencers for specific topics  - Research on trending/hot topics for blogs & articles  - Measure social channel response & opportunities - Report campaign metrics and RoI from individual campaigns to leadership teams  Skills & experience  - 8-10 years- experience in managing social campaigns for elevating branding & awareness in IT Services.   - Lives Social in his own professional & personal way  - Thorough knowledge of all social platforms & knowledge of industry best practices in executing social campaigns  - Hands-on experience of running dedicated social programs in the current role  - Hands on experience of working with Social execution partners like LinkedIn, Twitter etc  - Knowledge of personas, buyers- journey, campaigns tactics & content mapping to various stages of IT buyer's journey in context to social  - Proven track record of executing complex multi-touch, multi-dimensional social marketing campaigns to large enterprises   - Working knowledge of Social Marketing Tools preferred  - Demonstrated analytical ability to track, measure and report ROI, to key stakeholders and leadership teams  - Very strong communication and interpersonal skills, including demonstrated ability to craft compelling messages for social campaigns  - Team player with the proven track record in working effectively with cross-functional teams  - Sound knowledge of B2B marketing concepts. Experience in marketing IT Solutions/services is preferred

Bangalore

Noida

Cognizant - Manager - Social Media   

Cognizant - Manager - Social Media    ,Job Description for Cognizant - Manager - Social Media    in Cognizant in  Bangalore Noida for (8-10) years of experience. Apply Now!

Job Description for Cognizant - Manager - Social Media    in Cognizant in  Bangalore Noida for (8-10) years of experience. Apply Now!