Codeyoung - Content Marketer

Content Marketer

Responsibilities :

- Create engaging content and decide the distribution strategy for the same. The content can take multiple forms ; ad copies, blog posts, a knowledge base article, a website page header, emails, SMS, whatsapps, sales collaterals, marketing material, events collaterals, landing pages, video scripts, social media posts etc. While channels are multiple, your job is to find the right words, images, videos (and emojis) to communicate effectively and within the brand guidelines.

- Develop content strategy aligned with short-term and long-term marketing targets. Define timelines and execute within them with highest effectiveness and quality

- Align messaging across different properties so there's a consistent voice and tone. This includes working with the marketing, sales, customer success, and product teams to develop the voice of Codeyoung.

- Define our email, SMS and whatsapp marketing strategy and execute the same end to end.

- Work on strengthening the blog section of the website and create enough lead magnets which can help drive traffic and acquire more prospective parents.

- Work with the social media team to develop engaging content for our key stakeholders (parents and kids) including short form content and multiple forms of content ; text, images, videos etc.

- Work with the sales, product and academic teams to refine the content across sales and marketing collaterals, product pages and website

- Work with the designers and motion graphic specialists within the team to develop high quality short and long form video content

Requirements :

- 2+ years of relevant brand and content marketing experience, ideally in an internet or tech based startup

- Strong written communication skills and familiarity with all forms of content ; text, images, video

- Up to date with current trends, pop culture, social media etiquette.

- Experience with email/SMS/Whatsapp marketing and CRM systems. Knowledge of how to implement customer journeys through CRMs

- Having a creative and innovative approach to content, always looking for revolutionary ways to grab the attention of potential customers.

- A keen eye for aesthetics and an uncompromising approach to quality.

- Knowledge of the EdTech industry is a plus.